GUERRILLA MARKETING: HISTORY, ORIGIN AND MODERN DAY APPLICATION
Marketing is an indispensable part of any business organisation. Today, it has branched out into various techniques and methods. One such marketing technique is Guerrilla Marketing- A solid and substantial approach to modern day marketing. This article centers the basic knowledge behind, ‘What is Guerrilla marketing?’ along with its emergence backdrop- ‘Guerrilla marketing origin’ and its practical modern day applications.